5 E-Commerce trends for 2020 - Total Express (en)
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5 E-Commerce trends for 2020

Mar 08, 2020

5 E-Commerce trends for 2020

After another year it’s time to take stock of what we learned in 2019. For Brazilian E-commerce here is a maturation when we talk about strategy. The digital entrepreneur has learned that more than offering products is necessary to understand the customer experience in each stage of purchase.

To Give you an idea, between the years 2017 and 2018 there was a 12% growth in the online sales sector, this pencentual was reached in the first half of 2019, acording to a survey by Nielsen.

Currently, more than 65 million Brazillians are connected to the internet, which means that the “new consumer” is already used to the facilities of the digital universe, and with this, the demands increase.

One of the biggest challenges is regarding the speed of delivery. In USA, for example, shipments are delivery in 2 business days, while in Brazil the average for the product to arrive in the consumer home is up to 13 days.

Understanding the needs of this market that involves record time is one of the challenges of 2020. Therefore, we highlight the mais trends and innovations for the Brazilian E-commerce. 

Delivery logistics for E-commerce

Today, the optimization of time is essential to keep the client satisfied. Most companies understood the importance of fast delivery, and how crucial this point is for closing new deals.

The delivery logistics is one of the pillars of electronic ecommerce. When making an online purchase, people want to be informed about the progress in each stage: from the purchase to the delivery tracking.

Delivery time is one of the most important factors in the process of choosing the best e-commerce. To meet these requirements it’s necessary to have partnerships who will help in this loyalty process to ensure the best customer experience.

This type of discussion is not restricted to e-commerce, transport companies are also concerned with offering tools that facilitate access to information. After all, the purchase process should continue after the cart is closed, with a focus on customer loyalty.

Large retailers, small and medium-sized enterprises are also researching alternative delivery solutions, order processing capacity and coverage across Brasil. The search for agility, practicality and technology is of the means to not lose potential sales.

Fast loading e-commerce sites

Counting on an efficient delivery is one of the steps for a successful e-commerce. However, before that is necessary to have a sales platform that really works. The rule is simple: the page must be responsible, easy to read and products organized by category.

Remember, it’s from the online store that the customer will have the first contact with your brand. Therefore, if he finds any difficulty of access, the minimum time spent on the page will not be reached, the products will remain in the cart. 

A good online store also has integration for online payments. Forget about depositing bills, or manually send receipts, the “new consumer” performs the entire process digitally, and expects the digital entrepreneur to rely on the same technology.

The customer is always the center of attention

There is no strategy without the client being highlighted. The motto for 2020 is the “user experience”. But, what does it mean? To win new customers for your business is important thinking of solutions that strengthen the relationship with the consumer.

Personalized services are the great differential of e-commerce. Chatboot is an excellent tool to improve the communication of a virtual store, since it reduces the waiting time to responses and the possibility of providing 24/7 services.

The quick service, through instant messengers, like Whatsapp is an effective way to communicate with the customer, and, therefore, it will be one of the trends for 2020.

Through the tool it is possible to send a message with data of the delivery situation, clarification of doubts and other facilities. This is the type of approach that the Brazilian consumer desires and that the digital entrepreneur should bet on for next year.

But it’s worth mentioning that, despite being a mechanism, communications must be more humanized as possible, so that it passes security and credibility to your client.

The information is all!

It’s important to implement a marketing strategy, supported by quality content and relevant to users. As a trend for e-commerce sales in 2020, it will be necessary to go beyond photos with mega zoom or descriptive texts.

The “new consumer” expects to have testimonials and experience from other buyers, high resolutions images and a possibility to knowing the real dimension of the product, so that there are no surprises at the delivery time. 

Here the word is proactivity! It’s necessary to anticipate the client’s needs, providing the maximum information without him having to contact.

Stay tuned: Another tip is to have a good audiovisual production, capable of showing the smallest details and all the features and curiosity about the product you are selling. After all, the more questions you answer in a only content, the greater the chance of attracting the future customer and make a sale.

 Omnichannel is the way!

Maybe this will be one of the most heard words in 2020. The integration of communication channels with physical stores will be part of the routine of e-commerce in Brazil.  

This type of concept stimulates the consumer in your purchase journey. The great challenge is to provide the customer with the same experience he would have in a physical store, without him realizing the difference between the worlds: ON and OFF.

The tools should talk to each other, that’s why Omnichannel is the future of retail, since the perception and customer experience in each environment will be synthetized, with only one objective: Improve customer service.

Following this line, keep this name: Pudo! Acronym, which PIck UP & Drop Off. The acronym, which will be a major trend for 2020, is a part of the Brazilian e-commerce innovation process.

The service will allow the digital entrepreneur to deliver his goods, through collection points spread throughout Brazil, which can range from a locker to a newsstand, for example.

After another year it’s time to take stock of what we learned in 2019. For Brazilian E-commerce here is a maturation when we talk about strategy. The digital entrepreneur has learned that more than offering products is necessary to understand the customer experience in each stage of purchase.

To Give you an idea, between the years 2017 and 2018 there was a 12% growth in the online sales sector, this pencentual was reached in the first half of 2019, acording to a survey by Nielsen.

Currently, more than 65 million Brazillians are connected to the internet, which means that the “new consumer” is already used to the facilities of the digital universe, and with this, the demands increase.

One of the biggest challenges is regarding the speed of delivery. In USA, for example, shipments are delivery in 2 business days, while in Brazil the average for the product to arrive in the consumer home is up to 13 days.

Understanding the needs of this market that involves record time is one of the challenges of 2020. Therefore, we highlight the mais trends and innovations for the Brazilian E-commerce. 

Delivery logistics for E-commerce

Today, the optimization of time is essential to keep the client satisfied. Most companies understood the importance of fast delivery, and how crucial this point is for closing new deals.

The delivery logistics is one of the pillars of electronic ecommerce. When making an online purchase, people want to be informed about the progress in each stage: from the purchase to the delivery tracking.

Delivery time is one of the most important factors in the process of choosing the best e-commerce. To meet these requirements it’s necessary to have partnerships who will help in this loyalty process to ensure the best customer experience.

This type of discussion is not restricted to e-commerce, transport companies are also concerned with offering tools that facilitate access to information. After all, the purchase process should continue after the cart is closed, with a focus on customer loyalty.

Large retailers, small and medium-sized enterprises are also researching alternative delivery solutions, order processing capacity and coverage across Brasil. The search for agility, practicality and technology is of the means to not lose potential sales.

Fast loading e-commerce sites

Counting on an efficient delivery is one of the steps for a successful e-commerce. However, before that is necessary to have a sales platform that really works. The rule is simple: the page must be responsible, easy to read and products organized by category.

Remember, it’s from the online store that the customer will have the first contact with your brand. Therefore, if he finds any difficulty of access, the minimum time spent on the page will not be reached, the products will remain in the cart. 

A good online store also has integration for online payments. Forget about depositing bills, or manually send receipts, the “new consumer” performs the entire process digitally, and expects the digital entrepreneur to rely on the same technology.

The customer is always the center of attention

There is no strategy without the client being highlighted. The motto for 2020 is the “user experience”. But, what does it mean? To win new customers for your business is important thinking of solutions that strengthen the relationship with the consumer.

Personalized services are the great differential of e-commerce. Chatboot is an excellent tool to improve the communication of a virtual store, since it reduces the waiting time to responses and the possibility of providing 24/7 services.

The quick service, through instant messengers, like Whatsapp is an effective way to communicate with the customer, and, therefore, it will be one of the trends for 2020.

Through the tool it is possible to send a message with data of the delivery situation, clarification of doubts and other facilities. This is the type of approach that the Brazilian consumer desires and that the digital entrepreneur should bet on for next year.

But it’s worth mentioning that, despite being a mechanism, communications must be more humanized as possible, so that it passes security and credibility to your client.

The information is all!

It’s important to implement a marketing strategy, supported by quality content and relevant to users. As a trend for e-commerce sales in 2020, it will be necessary to go beyond photos with mega zoom or descriptive texts.

The “new consumer” expects to have testimonials and experience from other buyers, high resolutions images and a possibility to knowing the real dimension of the product, so that there are no surprises at the delivery time. 

Here the word is proactivity! It’s necessary to anticipate the client’s needs, providing the maximum information without him having to contact.

Stay tuned: Another tip is to have a good audiovisual production, capable of showing the smallest details and all the features and curiosity about the product you are selling. After all, the more questions you answer in a only content, the greater the chance of attracting the future customer and make a sale.

 Omnichannel is the way!

Maybe this will be one of the most heard words in 2020. The integration of communication channels with physical stores will be part of the routine of e-commerce in Brazil.  

This type of concept stimulates the consumer in your purchase journey. The great challenge is to provide the customer with the same experience he would have in a physical store, without him realizing the difference between the worlds: ON and OFF.

The tools should talk to each other, that’s why Omnichannel is the future of retail, since the perception and customer experience in each environment will be synthetized, with only one objective: Improve customer service.

Following this line, keep this name: Pudo! Acronym, which PIck UP & Drop Off. The acronym, which will be a major trend for 2020, is a part of the Brazilian e-commerce innovation process.

The service will allow the digital entrepreneur to deliver his goods, through collection points spread throughout Brazil, which can range from a locker to a newsstand, for example.

Now you know the principal Brazilian e-commerce trends for 2020 it’s time to count with a logistic solution of one of the most carries for e-commerce in Brazil. Click here to learn more.

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